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Home > Engagement > Learn more about Diamonds

LEARN MORE ABOUT

DIAMONDS 

For most people, buying a diamond is a new experience, but that doesn't mean it should be overwhelming. Understanding a diamond's quality characteristics is straightforward and simple.

 

Our diamond education is designed to answer all your questions. It explains a diamond's characteristics, how those characteristics influence appearance, and which are more important than others. In just a few minutes you'll know everything you need to know to find your perfect diamond.

  • Shape
    As the name suggests, shape (round, princess, radiant, etc.) describes a diamond's form, primarily as viewed from above. All diamond shapes have different attributes, but overall the beauty of the individual shapes is a matter of personal taste.
  • Colour
    A diamond's colour grade actually refers to the lack of colour. In other words, diamonds that are white, containing little or no colour, receive higher quality grades than those with visible colour.
  • Carat
    This is the term with which people are most familiar, but bear in mind that carat is specifically a measure of a diamond's weight.
  • Clarity
    Almost all diamonds have tiny imperfections. Diamonds with few or no imperfections receive the highest clarity grades.
  • Cut
    The cut of a diamond determines its brilliance. Put simply, the better a diamond is cut, the more sparkle it will have.
  • Fluorescence
    Fluorescence is the reaction of trace minerals within the diamond that cause the diamond to glow when exposed to ultraviolet light.
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